Social Media Marketing for Restaurants

Benefits of Social Media  for Restaurants:

  • Professional Image – One of the first places potential customers look to get an idea of your business is social media. Allow us to present for you a professional, well-branded, cohesive image.
  • Connect with potential customers – Social media allows you to connect with people all around the world. A simple food picture or a promotion shared or reacted to by your followers would certainly attract potential customers. The first thing these potential customers look into is your social media account. This is also where they reach out to you first!
  • Build brand awareness – This is key to when you’re starting up your restaurant. You want to be building up your brand to get to the point where every time they think of food or drinks; they think of your place. Social media is the best place for this!
  • Free customer service portal – In early 2016 Facebook recognized it’s user’s desires to ask brands questions via Facebook Messenger. More and more people were asking questions on Facebook such as “what are your hours” “what is your return policy” and more. As a result, they updated the platform to not only accommodate Facebook user’s desires to ask customer service questions online but encourage it. It is now easier than ever for users to ask customer-service-related questions via Facebook, and those customers have come to expect online replies quickly and accurately. When The Shift manages your social media you now have a hub for customer service inquiries, reservations, events planning —  all via your Facebook or Instagram account.
  • Real-time news and announcements to make future restaurant events or promotions etc. – When you think of social media, you think of information, sharing of ideas and daily news. You can capitalize on this by using your social media account to announce an event, post exciting news or just for any general information you think your customers might need.
  • Large local reach – reach people all-throughout your neighborhood! The use of Facebook and Instagram ads gives you access to hundreds of thousands of people within South Florida.
  • Strengthen relationships with current guests – reconnecting with guests through social media propagates loyalty between you and your customer. Keeping conversations going and staying at the top of your guests’ minds lets them feel they are very much welcome to come back and dine with you again.

Our Social Media Management Services:

  • Create and manage your restaurant’s social media accounts
  • Drive targeted customers to your restaurant’s doors
  • Publish targeted information and promotions
  • Expand brand name and reputation
  • Reputation management (resolve negative complaints/comments)
  • Increase and maximize ROI
  • Build relationships with targeted customer base
  • Manage email and text marketing
  • Increase foot traffic
  • Claim and manage restaurants from several websites (Yelp, Google Places, UrbanSpoon, FourSquare, TripAdvisor)
  • Manage restaurant reviews on OpenTable
  • Create and manage your restaurant’s own YouTube channel

The Best Social Media Channels for Restaraunts

Facebook

Facebook allows users to create pages for their followers to eagerly follow. This allows your clientele to have an easy access to contacting you or your administration. You’re going to have a hard time looking for clients that do not have a facebook account. Mostly, they’d be checking their feed for news and every time they do, they’re going to see updates from your restaurants.

Having a professionally presented Facebook page with a professional well-branded image, instantaneously makes you more credible. On top of that, we will provide customer support, answer inquiries and we can also set reservations. We keep things professional; we post up-to-date and accurate information about your restaurant to keep a professional and stable image.

Facebook also has a few attributes we can easily capitalize off of. It has several functions for restaurants and other businesses that allows for easier booking and reservation. We can add a “Book Now” button to your page where users can use to book their experience. We can also upload your menu and your cuisine type. Of course, your page can also take online reviews where customers can summarize their experience at your restaurant.

Instagram

Instagram was and still is the best social media website to post food pictures on. It started off as a food picture sharing website and now it has become one of the most popular social media websites. Get involved with your followers daily by socializing with them through pictures of your wonderfully created dishes.

Instagram was and still is the best social media website to post food pictures on. It started off as a food picture sharing website and now it has become one of the most popular social media websites. Get involved with your followers daily by socializing with them through pictures of your wonderfully created dishes.

With hashtags introduced, it’s not hard to reach your targeted people. Over 200 million posts about #food and 23 million posts about #drinks, Instagram has made its way into social media advertising for restaurants.

Review Sites (Yelp, TripAdvisor)

Yelp, Opentable, Tripadvisor are undoubtedly one of the most important marketing avenues for restaurants. Responding to reviews and catching the reviews from unsatisfied customers can be difficult to manage in house… people forget to check the accounts.

With The Shift, you never have to worry about this. We will maintain your profile, update the photos, and allow you to proof responses before we post them. We present the reviews from all channels to you in one easy-to-read document with our suggested responses. You can edit or tweek them, or we can go direct to post.

Google

Between Google Reviews, Google Maps, and Google Images, Google has quickly become a go-to-source for users to search for restaurants. Allow us to eliminate the time and effort needed to manage Google for you. We will even update your holiday hours for you, fix your Google Maps information, and get you the professional image you’ve been needing.

QUESTIONS?