Each new account starts with a full brand evaluation to help us determine the most effective social media marketing channels for your demographics. We know that for some clients the most popular or current social media stream might not be the best marketing avenue to reach your desired demographic. And we believe that each client deserves a custom strategy that will enable them to reach the most The greatest percentage of their demographic. We research your target demographics to pick the best channels that your clients are most likely to engage with you on. We also consider other things like the time and financial investment from you.