There has never been a better time to be in the medical spa industry in Fort Lauderdale. And with this $3.97 billion business booming in our socially-bolstered era, a digital marketing strategy has never been more important to ensure that your company stands out from the crowd. Here are a few digital marketing pointers.
Branding
Branding yourself is where it all begins. Do you know what your core values are? Why do you do what you do? Why should customers come to you vs. your competitor just two doors down? How do you want customers to feel at every stage of their interaction with you, whether online or in person? Once you create your brand, you’ll have a much clearer idea of how you want to market yourself and what strategies would work best.
Who Your Business is Online is Who It Is
Customers today do a LOT of research before they ever step into your office or even give you a call. Their first ‘interaction’ with you is online. Your website, social media and reviews from past customers are what will determine whether or not you align with a potential customer’s needs and values. And if you don’t impress online, you wont get to impress them in person.
Fortunately, your online identity is almost 100% within your control. So make sure you’re leaving no stone unturned when it comes to setting up and managing your online identity.
Social Media
If you’re not on social media, you don’t exist. What’s worse, if you’re not paying attention to your social media, you come across as sloppy. Social media is a crucial element in any medspa digital marketing strategy, and its even more crucial that your social media channels reflect a well-polished and branded look. So if you’re not consistently using these tools in a professional manner, you’re missing out on a powerful way to engage existing customers and draw in new ones.
Avoid hefty verbiage and stick to visual messages on Instagram (a perfect fit for a medspa!). If you want to talk a little more about your services or certain procedures, do it on Facebook. Post a new blog on your website or your Facebook page? Twitter is a good place to quickly let followers know with a helpful link.
And of course, if you’re going to outsource your medspas social media to an agency, make sure to chose one that is experienced explaining the different medical spa procedures in captions, and is experienced with HIPPA-compliant social media practices.
SEO
You already know that more people than ever are looking for medspa services. All you have to do is ensure that they can find you before they find your competitors. Which is where SEO for medical spa marketing comes in. All your other digital marketing will fall flat if you aren’t focusing on getting #1 Google rankings with high quality SEO.
You don’t have to get people to search for your services. They’re already doing that. So you just have to analyze the keywords that people are already using to find medsas and incorporate them into your digital marketing strategy. Since the medspa industry can get a technical with the various procedures and offerings it’s better to hire a local SEO marketing company for medspas in Fort Lauderdale to do the job.
If you’re looking for an experienced Fort Lauderdale SEO agency for medical spas that promises results, request a consult with The Shift Marketing 954-780-6080.
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