MARKETING CONSULTING

As a seasoned Marketing Consultant, I work with a diverse range of businesses, from startups and solopreneurs to midsize companies and large organizations, helping them develop or fine-tune their marketing strategies, cut costs, and build marketing teams.

Let’s be real – when you’re a stranger to marketing, it’s easy to waste a ton of time, money, and energy figuring out what strategies to invest in, and who to invest them with. As your marketing liaison and consultant, I help you develop a marketing strategy thats right for you, and hand-select agencies that fit your specific needs. With my eyes on your talent, representing you as your agent, I ensure that you’re getting the best ROI for your marketing dollars, offloading the stress and saving you thousands of dollars in the long-run.

I am passionate about empowering businesses to harness the power of digital marketing, unlocking their full potential, and making a lasting impact in their respective markets. As your Marketing Consultant, I am committed to guiding you towards success, fueling your growth, and ensuring your continued success in the ever-changing world of business.

With extensive experience in marketing and a deep understanding of different markets, I offer data-driven strategies and insights that empower businesses to achieve their goals and overcome industry-specific challenges. From crafting compelling brand identities to developing targeted marketing campaigns, my services cover a wide range of marketing solutions.

At The Shift, we believe that effective marketing is the key to propelling businesses to new heights. Let’s work together to transform your marketing efforts and drive extraordinary results in your industry. Whether you are a startup or an established company, I am here to help you navigate the complexities of marketing, make informed decisions, and achieve your vision for success.

Reach out to me today, and let’s embark on a transformative journey to elevate your marketing strategy and take your business to new horizons. Together, we will unlock your marketing potential and position your brand for unparalleled success in the digital era.

Areas of marketing expertise I consult in include:

• Brand Strategy and Identity 
• Digital Marketing and Social Media Campaigns
• Content Marketing and SEO
• Email Marketing and Lead Generation
• Funnel-building for online sales
• Onling course creation and Conversion Optimization
• Sales and runway anaylsis
• Market Research and Competitive Analysis
• Marketing Analytics and Data-Driven Decision Making
• Marketing Automation and CRM Integration
• Integrated Marketing Communications (IMC)

My clientele spans various sectors, including healthcare, technology, travel, e-commerce, entertainment, and many more. Whether you are a healthcare provider looking to enhance your online presence, a technology startup seeking to optimize your digital marketing strategies, or an e-commerce business aiming to streamline operations, I offer provide personalized marketing consulting tailored to your industry’s unique needs.

Let’s work together to create a marketing roadmap that aligns with your business goals and drives remarkable growth in your industry. Get ready to elevate your marketing game and make a lasting impact in the market.

MARKETING CONSULTING OFFERINGS:

MARKETING CONSULTING SERVICES
FOR NEW BUSINESSES

At The Shift, I provide comprehensive support to help you build and develop your marketing team from the ground up. With years of expertise and marketing know-how, I empower you with the tools and expertise needed to lay a strong foundation for your marketing departments’ development.

Wether you’re hiring just a few marketers (an SEO specialist, a social media manager) or building out an entire internal sales and marketing department, I’ll guide you through the initial stages of assembling a top-notch marketing plan and team that powerfully aligns with your business objectives.

Starting with a detailed assessment of your marketing needs and goals, I work closely with you to understand your unique requirements, time frame, budget, and target audience. Based on this understanding, I assist you in defining the specific roles and skill sets required for your online marketing. Together we’ll decide whether you need social media experts, content creators, SEO specialists, or digital strategists, helping you develop a marketing strategy and identify the ideal candidates to complement your marketing efforts.

Once the candidate profiles are established, I take on the role of assisting you in the hiring process. From drafting job descriptions to conducting interviews, I ensure that you select the most qualified and capable individuals for each position. My goal is to help you build a cohesive and talented marketing team that can effectively collaborate to drive your business forward.

Furthermore, I understand that investing in the right marketing channels is crucial for maximizing your marketing budget. With my guidance, you can make informed decisions about where to allocate your resources for optimal results. Whether it’s investing in branding, developing a comprehensive content marketing strategy, or exploring digital advertising (SEM, funnels, etc), I provide expert insights to align your marketing investments with your long-term business goals.

By working together with me, you gain access to a wealth of marketing knowledge and industry experience, with the safety and security of having an expert on your team. No more guessing which marketers really know what they’re talking about, or if marketers can really deliver on the results they’re promising —  Together we ensure that your marketing team and strategies are set up for long-term success, and a realistic ROI.

MARKETING CONSULTING SERVICES
FOR EXISTING MARKETING TEAMS

If you already have a marketing manager or a marketing department in place, I provide valuable assistance by conducting a comprehensive evaluation of their work, systems, processes, and ROI. As an experienced marketing consultant, I have a keen eye for identifying areas of improvement and optimization within existing marketing efforts. My goal is to ensure that your marketing dollars are being utilized effectively and that your strategies are aligned with your business objectives.

I will work collaboratively with your existing marketing team to assess their current strategies, campaigns, and performance metrics. By analyzing the data and understanding your business goals, I provide strategic insights and recommendations to enhance the overall impact of your marketing initiatives.

Having an outside perspective can often bring fresh ideas and a different approach to your marketing strategy. I will bring an unbiased viewpoint and a wealth of industry knowledge to the table, offering objective feedback and suggestions for improvement. This collaborative approach ensures that your marketing team can make data-driven decisions and execute marketing campaigns that yield the best possible results.

Whether it’s refining targeting strategies, optimizing content creation processes or procedures, or exploring new marketing channels, I will work closely with your team to put your business on the right path. Together, we will harness the full potential of your marketing efforts, driving growth, engagement, and success for your business.

By leveraging my expertise and insights, you can rest assured that your marketing team is operating at its highest potential, delivering the best return on investment, and propelling your business towards continued success in the competitive market. Let’s partner together to elevate your marketing initiatives and ensure that your marketing dollars are generating the outcomes you desire.

MARKETING STRATEGY DEVELOPMENT
& HIRE A MARKETING TEAM

Are you an entrepreneur looking to build a robust marketing department but in need of expert guidance to get started? Look no further! I am here to steer you in the right direction as you navigate the critical decisions of building your marketing team and investing in the right strategies. Whether your business is a one-man-show or medium-sized, my years of experience as a marketer allow me to offer unbiased and tailored recommendations to help you develop your marketing strategies and marketing teams.

As you get ready to hire a marketing team, or assess the team you have, I’ll assess your business’s specific goals and requirements, ensuring that my advice aligns perfectly with your objectives. From considering the ideal marketing agency to hire, to building a strong internal marketing team, I’ve got you covered.

As your dedicated marketing consultant, I bring years of industry experience, clarity and strategic insights to the table, ensuring that your marketing efforts deliver the best return on investment, in the least amount of time and stress. With my support, you can make well-informed decisions and confidently navigate the intricacies of the marketing landscape.

Whether you’re just beginning to explore marketing possibilities or you already have an established presence, I’m here to support and empower you every step of the way. We’ll create a customized marketing roadmap that maximizes your resources and propels your business to new heights of success.

As your trusted marketing consultant, I offer a comprehensive range of services to ensure your marketing department is set up for success.

One of the key areas where I can assist you is in the hiring process for marketers. I’ll help you craft job descriptions, conduct interviews, and assess candidates to find the perfect fit for your team.

Once your marketing team is in place, I’ll review their reports and insights to identify opportunites for growth and improvement. Wether they’re working on SEO, social media management, digital marketing campaigns, or funnel creation, I’ll ensure your marketing efforts align with your brand identity and resonate with your target audience.

As a specially qualified SEO Consultant (Search Engine Optimization Consultant) I’ll analyze your SEO reports, identify areas for improvement, and develop strategies to boost your search rankings and drive more qualified traffic to your website. (No more guessing what your SEO team is doing and sweating over if they could be doing it better!!)

Cost-effectiveness is vital in marketing. I’ll review your marketing expenses, ensuring you’re getting the most value for your investment. If necessary, I’ll negotiate with service providers to ensure you’re paying the right amount for services rendered.

From planning to campaign execution, you’ll have access to my expertise and support whenever you need it. Whether you have questions, need guidance on marketing decisions, or want to explore new opportunities, I’ll be by your side to provide insights and ensure you’re on the right track to achieve your business goals.

Building a strong marketing department is a transformative process, and I’m here to make it seamless and rewarding for you.

Together, let’s create a marketing powerhouse that drives exceptional results for your business and make a lasting impact in your industry.