SEO for the medical industry is highly competitive and requires a highly specialized SEO professional to get first page Google rankings in the medical field, especially in populous cities like South Florida, Miami, Ft Lauderdale, Pompano Beach, and Boca Raton.
If you’re shooting for page 1 in medical SEO, the first thing to do, is to make your website functional, actionable, and reputable. This means to make sure that you have high-quality content on your website, that it provides users the information that they need, and that it translates into leads. We’ll break this down further for you:
- There should be a few places on your website for people to contact you. One of those places should be a contact page, but others should be pop-ups or calls to actions, or a phone number on the top and bottom of the site, in the header and footer.
- You also want to include custom articles on the site about your experience as a doctor, new and relevant information to your field, specific pages and articles about the kinds of medical services you offer, etc. All of those articles should include keywords within your industry… Things like how to find a great doctor in Fort Lauderdale, seven traits of a great doctor in Miami, and a reviews section is also helpful.
- You also want to make sure that you have enough pages within your website that people begin to engage with your website and click through the different pages. These are traits of strong SEO and web development as people clicking multiple pages within your website indicates to Google that people are interested in the content that is on the site, since they are clicking to multiple pages (yes, Google tracks those clicks). (As a side note, this also indicates that the web design company is interested not just in your ranking but in your SEO results.)
“Creating high-quality SEO-friendly medical content requires a skilled Google certified search engine optimization expert with experience in copy writing in the medical industry” says Ashley Dadaglio, founder and lead SEO specialist at The Shift Marketing.
The Shift Marketing is a Florida based search engine optimization company experienced in google rankings and digital marketing for the medical industry including doctors, dentists, PACs and healthcare establishments like clinics and hospitals. Their experience stretches from local SEO for doctors to creating HIPPA-friendly websites for medical spas and hospitals.