With so many similar titles it can be hard to figure out the difference between a Social Media Manager and a Social Media Strategist. It’s tempting to pick the cheapest option available and hope for the best. But, if your Facebook and Instagram strategies aren’t...
Why Hire A Social Media Strategist? Isn’t it pretty easy – just scheduling posts? NOPE. There’s so much more that a Social Media Strategist adds to create a successful social media strategy that fills your restaurant, sells out your products, or gets more...
How to Add People to Your Facebook Ad Account Available roles based on what permissions you’d like them to have: Ad account admin: Admins can create, edit and view ads, access reports, edit payment methods and manage admin permissions. Ad account advertiser:...
Your restaurant diners want to know that your venue is taking every precaution to protect them against the COVID-19 virus possible. It might seem obvious but people do want to know that you are calm and proactive in taking measures to keep them safe. It instills trust...
During all natural disasters (hurricanes, earthquakes, and now the COVID-19 virus) the masses lean into Facebook and digital media. Having a short-term plan is imperative to properly communicate with your customers, keeping them safe, and enhancing your relationship...
It seems appropriate that the day after International women’s day The Shift Marketing was re-approved as a minority owned business. “So many young women of my time underestimated what they could do, and their abilities to produce as much value in the...
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